GoHighLevel Pricing Guide 2026
Full pricing breakdown for the all-in-one marketing and CRM platform
Here's what GoHighLevel charges in 2026: plans start at $97 and scale up to $497. Watch out for hidden fees on SMS, integrations, and team seats. Compare with SchedulingKit pricing.
GoHighLevel Pricing Plans
Here's what GoHighLevel charges for their scheduling software in 2026.
Starter
per month
- 1 account/sub-account
- CRM & pipeline management
- Email marketing
- Calendar & scheduling
- Website/funnel builder
- Reputation management
Unlimited
per month
- Unlimited sub-accounts
- Everything in Starter
- API access
- White-label desktop app
- Membership sites
- Advanced automations
SaaS Pro
per month
- Everything in Unlimited
- SaaS mode (resell the platform)
- AI conversational bot
- Advanced API
- Priority support
- Custom domains for clients
Prices as of 2026-02-01. Visit GoHighLevel for current pricing.
Hidden Costs to Know About
Before signing up for GoHighLevel, be aware of these additional costs:
- No free plan — minimum $97/month
- Phone system (Twilio) costs extra per minute/message
- Email sending beyond included limits costs extra
- AI features only on SaaS Pro plan ($497/month)
- Learning curve requires significant time investment
- White-label features require Unlimited plan ($297/month)
- SMS and call costs are usage-based on top of subscription
GoHighLevel Pricing History
Introduced SaaS Pro plan at $497/month with AI features
Starter plan increased from $79 to $97/month
Added AI conversational features to higher-tier plans
GoHighLevel vs SchedulingKit
See how SchedulingKit compares on features and pricing.
| Feature | GoHighLevel | SchedulingKit |
|---|---|---|
| Starting Price | $97/month | $0 (Free plan)✓ |
| Calendar & Booking | Included (basic) | Advanced, AI-powered✓ |
| AI Chatbot | $497/month (SaaS Pro) | Included in Pro✓ |
| CRM & Pipelines | Comprehensive | Via integrations |
| Email Marketing | Built-in | Via integrations |
| Ease of Use | Complex, steep learning curve | Simple, quick setup✓ |
Our Verdict
GoHighLevel is a powerful all-in-one platform for marketing agencies, but it's overkill and overpriced for businesses that primarily need scheduling and client communication. At $97-497/month with usage-based costs on top, the total spend adds up quickly. SchedulingKit offers focused, AI-powered scheduling without the complexity or cost of an entire marketing suite.
GoHighLevel Pricing FAQs
How much does GoHighLevel cost?
GoHighLevel starts at $97/month (Starter), $297/month (Unlimited), and $497/month (SaaS Pro). Additional usage-based costs for SMS, calls, and emails apply on all plans.
Is GoHighLevel worth it for a single business?
GoHighLevel is designed for agencies managing multiple clients. A single business paying $97+/month is often overpaying for features they don't use. Dedicated scheduling tools offer better value.
Does GoHighLevel have a free plan?
No, GoHighLevel does not offer a free plan. They provide a 14-day free trial, after which the minimum cost is $97/month.
Can GoHighLevel replace my scheduling software?
GoHighLevel includes basic calendar and booking features, but its scheduling is not as advanced or AI-powered as dedicated scheduling tools. It works as part of a broader marketing stack.
What are GoHighLevel's hidden costs?
Phone calls and SMS are billed per-use via Twilio (not included in subscription). Email sending has limits. AI features require the $497/month plan. The total monthly cost is often 30-50% higher than the base subscription.
Who Is GoHighLevel Best For?
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