30 Roofing Industry Statistics Every Contractor Should Know (2026)
Roofing research covers contractor businesses, materials production, workforce and roof risks, using different industry definitions and reporting periods. Verisk identifies roof age and deterioration as damage-risk factors, but that does not establish steady contractor demand through every economic cycle. The figures below distinguish historical employer revenue and payroll from materials demand, employer-location counts and employment projections; booking studies from other industries do not establish roofing-specific job gains.
Collection updated: October 2026
30 Roofing Industry Statistics Every Contractor Should Know (2026) reveal key trends in scheduling and appointment management. This collection contains 30 data points. Check each source's population, reporting period and methodology before applying a figure to your business; forecasts and vendor case studies are not general industry results.
Table of Contents
Market Size, Payroll & Demand
Estimated 2022 sales or revenue of US employer roofing-contractor firms (NAICS 238160), from the Census Annual Business Survey. Nonemployer businesses are excluded. The published revenue relative standard error is 11.9%; this historical employer-only estimate is not a 2025 or 2026 total-market forecast.
Estimated 2022 annual payroll of US employer roofing-contractor firms (NAICS 238160), from the Census Annual Business Survey, with a published relative standard error of 12.5%. This measures payroll, not contractor-market revenue, owner income, profit or future market growth. Nonemployers are excluded.
Owens Corning reported that re-roofing and storm demand account for more than 80% of US asphalt-shingle demand in its May 2025 investor presentation. Its chart shows 135 million squares of re-roofing/storm demand out of 160 million total in 2024, citing ARMA and management estimates; this is material demand, not all roofing-contractor activity.
Owens Corning Investor Day, May 14, 2025, slide 34; ARMA and management estimates
Industry size listed in Kentley Insights' September 2026 US Asphalt & Roofing Materials Production report (NAICS 32412). This category includes asphalt paving products as well as roofing materials; the public listing does not identify this as a 2025 total for all roofing materials.
Kentley Insights, Asphalt & Roofing Materials Production report, September 2026
Verisk's U.S. Roof Report using 2025 data identifies roof age and material deterioration as factors in wind and hail damage vulnerability. It does not establish that contractor repair and replacement demand stays steady through every economic cycle.
Verisk's U.S. Roof Report using 2025 data identifies wind and hail as leading roofing-loss drivers and documents substantial local variation in hail exposure across years. This supports weather-related roof risk, not a measured contractor-booking surge rate.
Contractor & Workforce Landscape
U.S. employer establishments classified as roofing contractors in the Census Bureau's 2023 County Business Patterns (NAICS 238160). Establishments are locations rather than distinct companies; nonemployer businesses are excluded. This is a historical employer-location count. This single-year Census count is separate from the BLS QCEW employer-location growth measure.
U.S. Census Bureau, 2023 County Business Patterns, national employer establishments
Year-over-year increase in US private-sector roofing-contractor establishments in BLS QCEW, from 32,025 in Q4 2024 to 33,569 in Q4 2025 (NAICS 23816). These are employer locations covered by QCEW, not a count of distinct companies or all self-employed contractors.
US BLS Quarterly Census of Employment and Wages, Q4 2025, NAICS 23816
US roofer employment growth projection, 2025-35, faster than average.
KPMG Corporate Finance describes roofing contracting as highly fragmented in its 2026 market assessment, with many local independent operators despite consolidation. This is an analyst assessment, not a measured share of small crews.
KPMG Corporate Finance, Roofing Contracting Market Perspectives (2026)
In the August 2025 AGC/NCCER construction workforce survey, 45% of responding firms reported project delays caused by their own or subcontractors' worker shortages. This is a construction-wide finding, not a roofing-only capacity or growth estimate.
Local Search, Reviews & Booking: Broader Evidence
US respondents who used the internet to find local-business information during 2022; January 2023 survey of 1,117 adults.
US respondents who always or regularly read local-business reviews; January 2023 survey of 1,117 adults.
People searching for something nearby on a smartphone who visited a related business within a day, as reported in Google's 2016 holiday-shopping research. Visits, not combined calls and visits.
2007 study: 21-fold qualification-odds difference, calls at five versus thirty minutes; six companies. Not job-win probability.
Oldroyd/InsideSales Lead Response Management, 2007, pp. 20-27
Respondents preferring online appointment booking if multiple channels were available; March 2021 US survey, 217 screened respondents, not an industry-specific rate.
Zeeg meetings booked outside Monday-Friday 08:00-18:00 in the invitee's timezone; one million bookings, September 2025-August 2026. Platform-wide, not this industry alone.
Estimates, No-Shows & Reminders
Approximate mean no-show rate across the 105 healthcare studies in a 2018 systematic review; varies by setting and is not an all-service-industry benchmark.
Healthcare appointment attendance with text reminders versus no reminders: pooled risk ratio 1.14 (95% CI 1.03-1.26), seven trials, 5,841 participants. This 2013 review does not establish a 50% no-show reduction for every industry.
Respondents reporting reading texts within a few minutes; general texts, not reminder-only telemetry. Sample mostly vendor customers.
Text Request 2023 report; 1,004 US/Canada respondents, October-November 2022
US smartphone adults saying they would switch to a company offering text communication; not specifically appointment reminders or this industry.
Calendly reports that this share of its sales customers saw fewer no-shows after using Workflows; vendor-reported results, not a reduction percentage or an industry-wide benchmark.
Callers who spoke with a person in Invoca's 2025 home-services benchmark. The full cross-industry analysis covered over 60 million calls; the public home-services summary does not disclose its subgroup size or observation dates. Calls without a human answer are not necessarily lost leads. This is not a roofing-only benchmark.
Technology, Crews & Growth
Approximate unanswered-call share in a 30-day vendor study of 85 small businesses across 58 industries, published January 2016; includes voicemail and no response, not a current industry-specific rate.
Respondents reporting reduced no-shows after adopting scheduling software in the Zoho/CINT survey of 1,733 working individuals, March-April 2025; this is the share reporting improvement, not the size of the reduction.
Zoho Bookings/CINT appointment scheduling survey, 2025 fieldwork
Relative no-show reduction in a UAE primary-care before-and-after study of 135,393 appointments using AI risk prediction, a live dashboard and coordinator outreach. Not a SchedulingKit result or an all-industry average.
Team scheduling keeps multiple crews routed and on-site without double-booking estimates.
industry analysis
Home-services phone leads that converted during the call in Invoca's 2025 benchmark. This is a vendor-platform lead-conversion measure, not the share of all calls, a roofing-specific win rate or annual missed-call revenue. The public summary does not disclose the home-services subgroup size, observation dates or detailed conversion criteria.
Coverage an AI receptionist adds during storm surges, when call volume spikes overnight.
industry analysis
What the Data Tells Us
Census estimates $65.75 billion in 2022 revenue and $12.73 billion in payroll for employer roofing-contractor firms, excluding nonemployers. Published relative standard errors are 11.9% and 12.5%, respectively; these are historical estimates, not current market forecasts.
Owens Corning reported 80%+ re-roofing and storm demand in the US asphalt-shingle market at its May 2025 Investor Day, citing ARMA and management estimates. This is materials demand, not the share of all contractor activity or proof of resilience in every economic cycle.
Census counted 25,519 employer roofing-contractor establishments in 2023 (NAICS 238160), excluding nonemployers. Separately, BLS QCEW reports a 4.8% increase in private-sector roofing-contractor establishments from Q4 2024 to Q4 2025; this employer-location series differs from the Census count. Separately, BLS reports 166,900 employed roofers in 2025 and projects 5% occupational employment growth for 2025-35; business counts and worker counts differ.
BrightLocal surveyed US adults in January 2023: 98% used the internet for local-business information during 2022 and 76% always or regularly read local-business reviews.
A 2007 six-company study found 21-fold higher lead-qualification odds at five versus thirty minutes; it did not measure roofing job wins.
No-shows on estimates are costly; text reminders improved healthcare attendance (Cochrane 2013, RR 1.14); the effect in this industry needs local measurement, and an AI receptionist can provide an additional storm-season response channel, subject to configuration and capacity.
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Frequently Asked Questions
Explore More Resources — Statistics
34 Appointment No-Show Statistics Every Business Should Know (2026)
34 no-show statistics on rates, costs and reminders, including a VA study estimating $196 per missed visit in 2008. Sources and populations explained.
38 Online Scheduling Statistics for 2026
38 scheduling statistics on online booking and adoption. Zeeg found 33% of bookings outside weekday 08:00-18:00 in its September 2025-August 2026 data.
30 AI Receptionist & Virtual Assistant Statistics (2026)
30 AI receptionist statistics and research context, including GVR's 2025 forecast of 23.7% annual growth for broader conversational AI through 2030.
32 Small Business Scheduling Statistics (2026)
32 small business scheduling statistics and research context. Calendly's 2024 survey found 43% of respondents spent at least 3 hours weekly scheduling.
Further Reading
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